Isaac Peel

I'm a London-based· UX/Product designer. I care about creating things that feel right.

I'm particularly drawn to moments of delight — the small interactions most people don't notice but everyone feels. The transition that makes an app feel like it understood you. The microcopy that makes you smile. The animation that makes something effortless.

I'm also pushing into new areas, including AI. I'm curious about what "good UX" means when the interface can think — and how we design for systems that learn.

I'm currently designing financial experiences at Wealth at Work to help positively impact the financial education sector, and help them become the market leader. Previously, I was designing at Landscape UK and Iris Worldwide.

These experiences have helped me to become more intentional, collaborative and empathetic. Here are some projects that have shaped my journey so far.